#FORMULA 1 SKY SPORTS THEME SONG TV#
F1 is broadcast in around 200 territories worldwide and is already shown on Pay TV in most major markets leaving limited potential for growth. Likewise, the biggest uplift in F1’s broadcasting revenue is believed to be coming this year thanks to a deal Ecclestone signed in Britain with Pay television broadcaster Sky Sports. It gives F1 15 partners but around two thirds of them began under Ecclestone’s watch.
(ANDREJ ISAKOVIC/AFP/Getty Images) AFP/Getty Images Oil giant Petronas is a regional F1 sponsor in China, Italy and Mexico whilst suppliers include Securitas, Carbon, CYBER1 and automotive component manufacturer Marelli.īernie Ecclestone (left) handed over the wheel of F1 to Rupert Murdoch lieutenant Chase Carey. They are F1’s ‘global partners’ and then come the ‘official sponsors’ which include auto maker AMG, whiskey brand Johnnie Walker, tech titan Tata and Amazon Web Services. Nevertheless, it is still a partnership and can be added to F1’s tally which also includes beer brand Heineken, tire maker Pirelli, luxury watch brand Rolex, logistics firm DHL and the Emirates airline. However, this too isn’t a typical sponsorship deal as ISG sub-licenses partnership rights to operators rather than being the betting partner itself. There’s a sponsorship component, recognized like sponsorship, and we are getting tech services from them.”į1 seemed to step up a gear after that as it signed a betting agreement with sponsorship and event marketing agency Interregional Sports Group (ISG). However, Carey subsequently admitted that this isn’t purely a sponsorship deal as “there are two components to it. It began to look up last year when F1 signed a partnership with Amazon Web Services (AWS), a division of internet giant Amazon. For anybody who is not Google or Facebook, the broader advertising world is more challenging.I think it is fair to say that the sponsorship world has probably been more challenging than we would have expected it to be a couple of years ago.” More recently Carey added that “the challenge in the sponsorship world is probably tougher than it was a few years ago.
0 kommentar(er)
